Why Exhibit

The Progressive® Insurance Minneapolis International Boat Show —Your customers will be here. Will you?

 Wondering how to best market your company and products to today's consumers? Wondering where your next sale is coming from? We can help!

Exhibiting at the Progressive® Insurance Minneapolis International Boat Show is a cost-effective way to promote your products and services. The show's mix of products, education, attractions and entertainment draws a highly targeted audience of boaters, fishermen, hunters and outdoors enthusiasts. It's an experiential marketplace that connects with people in a way no other form of marketing can, and lets you reach prospects at the best time time to make a sale—when they are looking! 

  • 38,000 people walk through the door every year
  • 41% said their primary reason to attend was "to buy"
  • 84% of attendees made a purchase.​​​​​​

Source: 2019 post show attendee survey.


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MEET OUR AUDIENCE

NMMA boat and sport shows attract a highly qualified audience of engaged, motivated boating and outdoor enthusiasts. 

 

38,258

2019 attendance

84%

are repeat visitors

41%

came "to buy"

84%

made a purchase at the show

2019 minneapolis age
2019 minneapolis income